The Ninja ZX-10R is the bike Jonathan Rea used to grab his third consecutive win at the 2018 FIM Superbike World Championship—marking the first hat trick ever. I wanted to create a thrilling TV commercial that portrayed this machine’s awesome power.

Script VO:

Human instinct combined with mechanical precision.

A perfect synchrony between man and machine.

Made possible by the practice of perfection.

Realized by those willing to operate on the edge of reason.

Because championships are won only when engineering and intuition become one in the same.