Resume — Kasey Ahlstrom

I’m an observer. I look for the fun, real and human moments that captivate all of us.

SKULLCANDY, Park City, UT • Senior Copywriter • July, 2021–July, 2022

Concepted, scripted and produced multiple launch campaigns for new products via video, digital and social mediums.
Successfully launched collaboration campaigns with brands including Budweiser, Pit Viper and Doritos.
Helped concept, launch and give voice to Skullcandy’s 2022 brand campaign, Find Your Frequency, which included monthly artist performances, product drops and a curated social media plan. During the campaign, Skullcandy’s Instagram followers grew by over 20K.
Gained extensive experience in digital marketing, both organic and paid.

MRM // MCCANN, Salt Lake City, UT • Senior Copywriter • November, 2018–July, 2021

Concepted, scripted and produced a four-part video series campaign introducing Verizon 5G Home.
Concepted, developed and produced a three-part video series introducing Verizon’s 5G network that explored the capabilities and possibilities of 5G for the public and private sector.
Interviewed multiple Verizon employees specializing in mobile security and edge computing to create online videos that pushed viewers to explore Verizon’s solutions.
Led creative development for a video series highlighting first responders. The series detailed what Verizon does to ensure the safety and success of first responders.

FUSE, Laguna Beach, CA • Senior Copywriter • February 2018–November, 2018

Developed multimedia campaigns from inception to completion for Kawasaki.
As one of three copywriters, I was responsible for copy across all communications including social media, website, TV, online video, in-store brochures and radio.
Completed a months-long overhaul of Kawasaki’s website to make it more intuitive, informative and user friendly.
Led creative development for the campaign launch of a flagship motorcycle for 2018.
Managed workflow of a junior copywriter. Edited, made suggestions and approved his deliverables.

LEO BURNETT, Chicago, IL • Copywriter • June, 2013–June, 2017

Creatively developed 10 multimedia national and international campaigns from inception to completion for brands including Nintendo, Kellogg’s and Allstate.
Led creative development, production and post-production for Nintendo’s ongoing 2-minute video series, Nintendo Sneak Peek, which played in movie theaters nationwide.
Published 15 YouTube videos for Nintendo resulting in over 11 million views.
Gained extensive creative direction experience including script writing, storyboarding, presenting to client, on-set directing, post-production editing, level mixing, coloring, and animation.

Education